Beth Ortman   ::   User Experience (UX) & CONTENT Strategist IN LOS ANGELES, CA

Resume and Work Examples

Resume (PDF)   |    Portfolio (PDF)

 

BIO

Beth was introduced to the UX role 21 years ago for the software company, Micrografx, where she defined the user experience, ran usability testing, and managed the creative team’s digital art production for the application "Snapshot".

The UX bug bit her and her career has included the roles of UX Strategist, Information Architect, and Content Strategist for the following companies: Agency.com, Trilogy (CMS), FrogDesign, Razorfish, Sapient, RGA, 72 and Sunny, and Phenomenal, to name a few. Her role and deliverables in UX has evolved as technology has changed and has experience in website design, e-commerce implementation, mobile and responsive interfaces, the 10-ft experience, content strategy integration, SaaS UI’s, and agile environments.

Beth has experience in a variety of industries including: entertainment, education, travel, technology, beauty, financial, automotive, and more. A few clients include: Proctor & Gamble, AT&T/DirectTV, Google, Beats by Apple, Travelers, Sea World Parks & Entertainment, Dell, ADT, Ford, and more. Beth self-published a book of her iPhone photography, "Zen and the Art of the Sunrise" and sells it on Amazon. She is also an artist and illustrator.

For work inquiries Contact Me >

 

 

UX DELIVERABLES:

User experience and content strategy, information architecture, responsive and mobile sites, SEO integration and template mapping, usability testing and interpretation integration, heuristic evaluations, competitive analysis, persona development, strong research skills, task analysis, contextual inquiry, strong leadership and problem solving skills, experience working with multi-disciplinary teams

Contracts include: DirectTV / AT&T, 72 and Sunny, RGA (Google team), Primacy, Sapient, and Razorfish

 

INDUSTRY EXPERIENCE:

10-ft / TV, Automotive, Content Management Systems, Content Strategy & Mapping, Fortune 100/500, Healthcare/Insurance, Education, News, Online Media, Retail, E-Commerce, Software, Technology, Travel, Utilities

 

PARTIAL CLIENT LIST

Proctor & Gamble, DirectTV, Miller/Coors, Google, Beats/Apple, Travelers, Keurig, TIAA-Cref, Bridgestone/Firestone, AT&T U-Verse, SeaWorld Parks & Entertainment, Walmart, ADT/Tyco, Wendy’s, Burger King, FPL, Dell, McKesson, ADP, Carnival, Amway, Terra News Brazil, Lands’ End, Ford

 

DESIGN TOOLS

Sketch, Invision, Adobe Creative Suite, Omnigraffle, Axure,   |  Proficient in both agile and waterfall environments

 

Resume and Work Examples

Resume (PDF)   |    Portfolio (PDF)

For work inquiries Contact Me >