Beth Ortman   ::   User Experience (UX) strategist & CONTENT Strategist IN LOS ANGELES, CA

Resume (PDF)   |    Portfolio (PDF)

 

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BIO

Agency contracts include: 72 and Sunny, RGA, Sapient and Razorfish

Beth Ortman has been a User Experience (UX) Strategist for over 20 years. Beth evangelizes the end user at all stages of a project from strategic business development, information architecture, content strategy through wireframe creation and prototype work. With a Bachelor Degree in Fine Arts from Ringling College of Art and Design she has been able to integrate her strong creative problem solving skills into design and development challenges that span all types of online projects. In many cases, she has streamlined the design process by introducing usability and user centered methodologies early on in project cycles. Beth is an artist and author of the book “Zen and the Art of the Sunrise”.

 

Skills Summary

User experience and content strategy, information architecture, responsive and mobile sites, SEO integration and template mapping, usability testing and interpretation integration, heuristic evaluations, competitive analysis, persona development, strong research skills, task analysis, contextual inquiry, strong leadership and problem solving skills, experience working with multi-disciplinary teams

Deliverables include: Strategic Planning, Brainstorming and Ideation Solutions, HIgh and Low Fidelity Wireframes (Sketch, Axure, Omnigraffle, Visio experience), UX Briefs, Analytics Interpretation, Gap and Competitive Analysis, Sitemaps, Persona and Use Case Development, Content, SEO and URL Strategy Integration, Template Identification and Organization, Heuristic Evaluations, Usability and Analytics Findings Evaluation and Integration

 

INDUSTRY EXPERIENCE

Automotive, B2B/B2C, Content Management Systems, Content Strategy & Mapping, Fortune 100/500 & SMB, Healthcare/Insurance, Education, News, Online Media, Retail, E-Commerce, Software, Technology, Travel, User Research, Utilities, Web Application

 

PARTIAL CLIENT LIST

Google, Beats by Dre for Apple, AutoNation, Travelers, Keurig, TIAA-Cref, Bridgestone/Firestone, AT&T, SeaWorld Parks & Entertainment, Walmart, ADT/Tyco, Wendy’s, Burger King, FPL, Dell, McKesson, ADP, Carnival, Amway, Terra News Brazil, SAP, Lands’ End, Ford

 

SOFTWARE PROFICIENCY

Sketch, Omnigraffle, Axure, Visio, Adobe Creative Suite, InVision, Flinto

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