Beth Ortman
Lead UX/UI Designer & Service Strategist
Beth is a Senior UX Service Designer with 25+ years specializing in end-to-end UX service design. In addition to customer feedback and needs, she transforms complex stakeholder requirements into streamlined, accessible digital solutions. Her expertise spans the complete design spectrum—from user research and service design to wireframes, prototypes, and scalable design systems. Beth lives in Austin, TX and she thinks this is a really cool way to earn a living : )
UI/UX & Design Service Design Specialist, UX Designer, User Research & Testing, Accessibility (WCAG), User Experience Strategy, User Flows, Information Architecture, Interaction Design, Visual Design, Design Systems, Wireframing & Prototyping, Journey Mapping, Service Blueprints, Usability Testing, Heuristic Evaluation
Methodologies Systems Thinking, Design Thinking, User-Centered Design, Agile, Stakeholder Management, Competitive Analysis, Content Strategy, Component Libraries, A/B Testing, Analytics, KPI Definition, Data Driven Results, Cross Functional Collaboration
Specializations B2B (Business-to-Business) & B2C (Business-to-Consumer) Product Design, E-commerce, Healthcare/Dental Software, CMS (Content Management System) Implementation, SaaS, Responsive Web & Mobile Applications
Tools & Platforms Figma, FigJam, UserZoom, UserTesting, Lookback, Dovetail, Jira, Confluence, Adobe Creative Suite, Miro, Sketch
Case Studies
The Byte+ portal extended Byte’s established B2C aligner brand into the clinical workflow for dentists. I was brought in to define and design the portal, integrating it with existing Salesforce processes wherever possible. Byte’s customer service team supported dental practices as new providers were onboarded nationally at a rapid pace.
Role: UX Service Designer
Projects are password protected. Email me for access
Project: Byte+ Dentist Portal
The Onbaording Hub was created for newly registered dentists to access the training documentation and newly onboarded resources that they would need. Updated comms templating helped fill in the gap for internal teams to communicate with new practices.
The second project was a UX and design overhaul of an existing software platform for the SureSmile products: Aligner, Orthodontist, and Dental Specialist.
Role: UX Service Designer
Projects are password protected. Email me for access
SureSmile Aligner projects
Surity is a new urinary incontinence management system by Wellspect, a global healthcare leader with over 40 years of experience. Designed for everyday life, Surity products support women and men at home—along with the caregivers who care for them. This was an exciting project to be able to build a brand from the ground up. I used early UX patterns and wireframe iterations based on research findings to help define what would be needed for content, copy, design, and branding.
Role: UX Service Designer
Projects are password protected. Email me for access
Project: Surity™ by Wellspect®
previous work highlights
At the heart of my work is clear information design for real people.
Go deep to understand the problem
Collaborate, iterate, test - rinse & repeat.
Pressure test the thinking
Thank you for your time and consideration.
In addition to my UX work, I am a watercolor artist and surface pattern designer. Author of two self-published books: a photography collection of sunrises over the ocean and a coloring book. I’m also an avid reader.
My office companions include my dog, Mochi, and my cat, Mango.